Brand designer creating visual identity, logo, badge design and Canva template for book series.
Rebel Badge Book.
Founded by a successful multipreneur whose approach to life is ambitious and goal orientated. She wanted to share her approach to living a fulfilling life with like-minded individuals.
She wrote a book with an accompanying badge scheme to celebrate and track the communities successes and milestones.
Concept: Take me back to my youth
Inspiring the nostalgia and joy of trying new things, being a beginner, and the satisfaction of achieving your goals.
Opting for a 70’s look and feel take was associated with experimentation and progress. This was a great starting point to inform the use of typography and colour palette.
Community
As the product was made for an existing community we were able to gather a great deal of insight and validation throughout the process of designing the visual identity. The brand is fun, lighthearted and nostalgic of the Brownie, Girl Guides and Scouts programmes. A great point of reference to then modernise and make part of a more contemporary community.
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