As the product was made for an existing community we were able to gather a great deal of insight and validation throughout the process of designing the visual identity. The brand is fun, lighthearted and nostalgic of the Brownie, Girl Guides and Scouts programmes. A great point of reference to then modernise and make part of a more contemporary community. 

Concept: Take me back to my youth

Inspiring the nostalgia and joy of trying new things, being a beginner, and the satisfaction of achieving your goals.

Opting for a 70’s look and feel take was associated with experimentation and progress. This was a great starting point to inform the use of typography and colour palette.