‘Make dating meaningful again’. In a world of instant gratification and infinite possibilities, we wanted to reflect on the less is more mentality and talk to people looking for deeper and more significant interactions. Speaking to introverted personality types, we took a softer and more optimistic approach to the brand identity. It took on a more playful and soothing look and feel.

Sosyncd is a small start-up that creates its own comms and design assets. Their marketing director creates everything from scratch but she doesn’t have any design experience. As part of their brand extension, I made social media templates in Canva in a variety of different colourways and styles so they can edit them, have a structure for continuity and be in line with the new brand guidelines.