Empowering change-makers to bring big ideas to life.

I’m Christian Norman, a graphic designer and creative lead specialising in branding, website design and ad creative (Pinterest, Meta and Google). I work with early-stage founders, start-ups, creative entrepreneurs and community builders to turn purpose into presence with clarity, creativity, and care.

Not The Norm Studio animation gif graphic typography artwork representing creative branding by designer Christian Norman

Support for Purpose-Led Brands, Projects & Ideas

You’re building something new and doing it differently. But that doesn’t mean you have to figure it all out alone.

I work with people on a mission. To help shape your story, your presence, and your path forward. From early brand strategy to creative execution, I offer thoughtful support every step of the way.

Christian Norman graphic designer and creative lead working remote on laptop in cafe for Not The Norm Studio

Hi, I’m Christian. A designer, strategist, and creative lead who supports people building new ways of living, working, and connecting.

I started my career in advertising, where I learned the power of clear messaging and impactful design. But I quickly found my passion working with startups, where the pace is fast, the collaboration is real, and every choice makes a difference.

Since then, I’ve helped reimagine wellness centres, run campaigns for mission-driven communities, and supported solo founders as they launch ideas that matter.

As a Creative Lead, I’ll assess where you are and what you need and help you move forward. My role often combines brand strategy, messaging, design, and process - always tailored to the shape and stage of your project.

Whether you're starting from scratch or stepping into a new phase of growth, I’m here to help you bring it to life with clarity, creativity, and care.

What I Offer

  • Squarespace website design and branding for London Contact Care healing practice created by designer Christian Norman @ Not The Norm Studio

    Brand and Website Refresh

    I take your existing brand and website to the next level. We can mix and match depending on your requirements. I can update your logo, brand guidelines and Squarespace website.

  • Paid social advertising creative for childcare booking service designed by Christian Norman @ Not The Norm Studio

    Paid Advertising Creative

    I create packs of 5, 10, 20 ads for your team to test. I can create both static and animated ads in Canva for your team to edit and update. All social media ad formats are included.

  • Pinterest creative campaigns, social media and advertising campaign graphics created by designer Christian Norman @ Not The Norm Studio

    Pinterest Pin Pack and Profile Set-Up

    After a competitor analysis, I look at popular forecasts and trends for your sector and advise on content creation. I then design and populate your organic profile and create a pack of ads.

Passionate about working with brands that promote positive change in the world.

From wellness centres and educational communities to solo founders and coaches, I’ve helped purpose-led people bring ideas to life.

So far, I’ve worked on projects that help turn dreams into reality, make kids feel special, meet your perfect match, and empower women's mental health.

Bronx Boxing campaign artwork featuring portrait and graffiti typography designed by Christian Norman @ Not The Norm Studio
Pinterest pin advertising graphics and product promotion designs created by Christian Norman @ Not The Norm Studio
Promotional poster for Tamera Healing Biotope regenerative culture programme designed by Christian Norman @ Not The Norm Studio
Branding and marketing design project for Leela retreat centre created by designer Christian Norman @notthenormstudio

The Leela Centre

London Contact Care therapy website design and branding by graphic designer Christian Norman @ Not The Norm Studio
Mobile app advertising creative showing sleep tracking app designed by Christian Norman @ Not The Norm Studio

Testimonials

“I've worked with Christian on a number of projects, and for various start-ups. For the last two years she has been my first port of call for freelance design work for start-ups, and she has also worked on two projects of my own, helping me to define and bring the brand to life.”

Charly Lester
Serial Entrepreneur & CMO

“I hired Christian to do an infographic project for me and I can't be more thrilled with the result! Christian is a real professional, understood exactly what I wanted and executed the work to an exceptionally high standard. Her taste level and branding is excellent and she was a pleasure to work with too. I highly recommend.”

Kate Hogan
Therapist & Coach

“Not only does Christian have a fine eye for design, she also has a talent for styling too. Nothing is too much trouble, a true team player and does it with a smile. It’s always a pleasure working with Christian, and she is an asset to any creative team.”

Karen Bloom
UK Creative Strategy Lead at Pinterest

Interested in working together? Let’s start with a conversation.

Tell me about your project and we can arrange a call.